We women know that fashion goes in cycles. But have you noticed that the colors available in clothing stores also often follow a year-round cycle?
In the spring and summer, as the light increases, light, fresh shades are offered as with the awakening nature, while in the fall, spicy and deeper, warm shades of brown, kerosene blue and mustard yellow. In winter, on the other hand, there are especially black and gray, as well as some bright colors – electric blue, strong green or red.
Feel the best colors for you.
Related to fashion is that large marketing machinery tends to control consumer behavior by telling them what to buy at any given time.
However, you’ve probably noticed that certain colors and their shades make your look glow, and others dull your face tones, making you even look tired, sick, or pale. This is because our skin tones are different.
Women of Finnish descent is also found to have lighter and darker skin tones, cool and warm, as well as those with a soft overall appearance and those with a bright complexion.
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Where did color analysis come from?
Underlying color analysis is a way to classify color tones and combine them with human coloring.
The artist Albert Munsell developed a color system according to which we classify shades according to their three properties (color temperature, darkness, or valence, and brightness, or saturation).
Artist and teacher Johannes Itten, for his part, discovered a connection between, among other things, the shades people chose for their paintings and their own physical coloring.
The actual color analysis was born in the 1940s and 1950s. The pioneer was artist and stylist Suzanne Caygill, among others, who learned through her work to discover how different shades dress different people.
Color analysis landed in Finland in the 1980s through Carole Jackson’s book Color Ideal and ideology. When her book Beauty in Colors (1986) was published in Finnish, the analyzes of the four-color seasons (Winter, Spring, Summer, Autumn) in the Finnish market also began and the women took the color analysis boom.
Many women in their forties today remember from childhood that a mother, godmother, or some other close woman went for color analysis at the turn of the 80s and 90s.
Like trends in general, the color analysis boom lasted for a while and a variety of entrepreneurs entered the industry. Some focused on making quick quick wins, that is, quick color analyzes using the conveyor belt principle, for example, as a program number for women’s evenings. Needless to say, a job that includes accurate observation will suffer if it is done in 15 minutes instead of a couple of hours.
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Why color analysis is on the surface again.
Some of the women who underwent rapid color analysis during the previous boom have gotten a completely wrong result in the analysis. And it may have determined their dress in the worst case for over 30 years.
The in-depth Caps Colors® color analysis has been performed by women who have doubted the result of a previous rapid test so much that they have wanted to be re-analyzed. Indeed, one woman turned into a Winter woman and another who had the Autumn stamp turned into a Winter.
In recent years, color analysis has made a new comeback. This has certainly been influenced by the trend of sustainable clothing that has supplanted the fast fashion industry. Women want to make long-lasting clothing purchases, so you can pay more for quality and individual clothing if the quality clothing lasts for years.
When you know the best shades of color for yourself, it’s easier to make informed purchases that always make you look freely, energetic and radiant. Carefully done color analysis will soon pay for itself.
A different approach to seasonal colors
Women longed for a clothing boutique or online store with a selection of shades of clothing suitable for a cool and light summer woman, which emphasize the natural gold luster of the Spring woman, which adds depth to the warm and broken look of the autumn woman, and which side to the warm and broken look. -in a woman’s inherently “snow-like” essence.
The designer and entrepreneur behind the collection, Satu Ala-Louka, was immediately ready to put together mini-capsules from her collection according to the seasons, to ease the pain of women who went through color analysis to find the right shades.
Although it is now the spring season, the a la LOUKO collection also includes wonderful outfits for women in the summer, autumn and winter seasons. As an inspiration, together with Sadu, we compiled tastings from the collection, one for each color season.
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This first image shows the warm color palettes of spring and fall, with shades folded in yellow. On the left is a light and bright spring, on the right a deeper and broken autumn.
Here are some cool shades for summer and winter with blue tones (pictured below). On the left is a light and broken summer, on the right is a deep, bright and different winter.
Spring wine.
If you are a spring woman, your skin is more warm than cold. Spring women are "golden" and pale. The face is bright, rather than soft.
The Lady of Spring shines with colors that reflect the warm, bright light of her face. If you are a spring woman, try this as an example. Coral red, peach, warm yellow, cool green, green and creamy white.
Summer Woman
If you are a summer woman, your skin is more cool than warm. Summer women are very blonde, and many describe their hair as "heavy hair". The overall appearance of the face is bland and perhaps dull.
Summer women are bright with colors that reflect the cool, soft light on their face. If you are a summer woman, try for example. There are shades of rose pink, raspberry red, light yellow, deep blue, lavender purple and, in lemon, a fresh but soft white.
Autumn Woman
If you are an autumn woman, your skin tone is closer to a warm undertone than a cool undertone. Autumn women are "olive skinned" and dark. The facial features are deep and soft.
Autumn women reflect a warm, soft light in their eyes, which sparkle with colors that contrast with their essence. If you are a fallen woman, try for example. Salmon Red, Rust Red/Brown, Warm Beige, Forest Green, Cyan Blue, Ice White.
Winter Woman
In winter, your skin is cooler than warm. Winter women are different and strong characters. The whole face is bright instead of soft.
Winter women shine with colors that reflect the light, bright light on their face, or enhance the difference. If you are a winter woman, try for example. Fuchsia, burgundy red, deep blue, cool, dark gray, shades of true green and white. Black goes well with the background but can easily look tired and pale on women of other color seasons.
